The Model Cook
We believe food should be more than nourishing — it should be honest, purposeful, and traceable. That’s why we partner only with producers who meet our strict standards, bringing you sustainable, GMO-free products with verified provenance.
To understand why traceability matters, hear from leading voices in our featured videos: Dr. Kate Makin, Australian Agriculture Counsellor to Malaysia, on “Traceability First: Australia’s Role in Global Food Security” and Ms. Dianne Tipping, Chair of the Export Council of Australia, on “How Traceability Benefits Health and Market Trust.”
Founded in 2010 and headquartered in Adelaide, South Australia, The Model Cook is more than a food importer — we are champions of health, transparency, and purposeful eating. With a footprint across Malaysia and Singapore, we deliver premium, GMO-free Australian produce through a robust traceability framework that upholds the highest standards of safety, sustainability, and wellness.
Our mission is anchored in three core pillars. First, we drive Brand Education and Healthy Eating Advocacy by partnering with schools, hotels, chefs, and wellness platforms to inspire informed food choices. Second, we curate, source, import, and distribute traceable Australian products to premium retailers, food service operators, cafés, and corporate pantries across Malaysia and Singapore. Third, we offer Inbound Market Services to Australian producers, helping them navigate Southeast Asia through strategic consultancy and localised insights.
Today, we proudly represent 23 trusted Australian brands and continue to build meaningful partnerships rooted in shared values. Discover who we work with in our Brand Partners section — and hear what our community has to say in Testimonials.
At The Model Cook, our partnerships are built on more than product — they are grounded in shared values of transparency, sustainability, and purpose. Australia’s most respected and purposeful producers are not just suppliers to us — they are trusted collaborators committed to delivering clean, traceable, and ethically sourced food.
Discover their stories through our Brand Partners gallery — a showcase of mission driven producers whose values align with ours. From Brookfarm’s regenerative macadamia muesli to Maggie Beer’s artisan pantry staples, every brand in our portfolio reflects our unwavering commitment to provenance, quality, and trust.
At The Model Cook, our work is guided by four core values that shape every decision, partnership, and product we bring to market:
We are committed to building a traceable supply chain that reduces waste and safeguards natural resources for future generations.
We uphold the highest standards in everything we do, offering only products that are ethically sourced, safe, and nourishing.
We grow by working closely with producers, chefs, educators, and wellness communities to drive shared impact — from farm to fork.
We believe that informed consumers make better choices. That's why we focus on raising awareness around food origins, nutrition, and responsible consumption.
The Model Cook was born from a shared conviction: that food should nourish, empower, and be traceable from its source to your plate.
Behind this mission are two visionary founders — Vivien Lee and Kha Beng Ang — whose deep industry roots, leadership, and integrity have made The Model Cook a respected name in the premium food sector across Malaysia, Singapore, and beyond.
When it comes to eating better, access matters. That’s why The Model Cook’s range of wholesome, GMO-free, and traceable food products is available at leading gourmet food and lifestyle stores across Malaysia and Singapore.
Whether you’re browsing in-store or shopping from home, our trusted retail partners make it easy to choose with confidence. Prefer to shop online? You can also find us on Shopee, Lazada, and TikTok Shop — where convenience meets integrity, and every purchase supports a healthier way of living.
If you don’t see the product you’re looking for, we’d love to help. Write to us at healthyeating@themodelcook.com and let us assist you in finding the right match.
Whether you’re a conscious consumer, an aspiring partner, or simply passionate about better food, we welcome your thoughts, questions, and feedback.
For inquiries, collaborations, or to share your story, drop us a line at: healthyeating@themodelcook.com
You can also follow our journey on Facebook, Instagram, and TikTok for recipe ideas, wellness inspiration, and stories from our growing food community.
Let’s connect and make better food choices together.
Suite C- 3A-13A, Center Wing, Metropolitan Square,
No. 2 Jln PJU 8/1
Damansara Perdana,
Petaling Jaya.
Selangor.
Established in 2010 and headquartered in Adelaide, South Australia, The Model Cook offers more than premium food — we provide a platform built on trust, insight, and purpose. With over a decade of experience in cross-border food systems, we support partners seeking long-term impact in Malaysia, Singapore, and beyond. With deep roots in the region and a commitment to health-forward values, we help our partners thrive in Southeast Asia’s dynamic food landscape.
Our collaborative approach includes Suggestions to Stand Out, a curated guide to help brands elevate their visibility and connect with conscious consumers. Whether it’s refining your storytelling, enhancing in-store messaging, or showcasing traceability with confidence, we offer practical, market-tested strategies that make a difference.
Curious about how our traceability promise works? Explore our Traceability Timeline, a visual journey from Australian farm to consumer table. And through Traceable Talks, discover stories and interviews that shine a light on producers, chefs, and changemakers who share our mission of better food, done right.
For ongoing updates, event highlights, and behind-the-scenes moments, follow us on Facebook, Instagram and Tiktok — and join a growing community passionate about food with integrity.
